About Us

Panoramic Electric was founded by Mike and Terri Schmerl in 1994. After 15 years of running the business, Mike left for the east coast to start a renewable energy firm in 2009. A longtime employee, Craig Whitney, bought the company when Mike left. In 2015, Mike returned to northern Michigan and rejoined Panoramic Electric. Today, Mike and Craig work together to operate the top choice for an electrical company in northern Michigan.

With over 90 years and 180,000 hours of experience across the company, Panoramic Electric has the knowledge to be the best option for all your electrical needs in northern Michigan. We take great pride in our ability to mix modern technology and old-school techniques that provide the top service available. When working with us, we will take the time to educate each and every one of our clients, so they aren’t left in the dark. Whether you’re a homeowner or a business owner Panoramic is the top choice.

picture of owner | Mike

Mike Schmerl

Mike has been an electrician since 1980 starting in Toledo, Ohio as an electrical apprentice. He received a Journeyman Electrician license in 1986. In 1990 he obtained a Michigan Master’s and Contractor’s licenses, and added a State Electrical Inspectors License in 2014. Mike and his wife Terri founded Panoramic Electric in 1994, and grew the firm from a one-man shop to as many as 15 people over the years.

Since 1998, Mike has also worked as an instructor on behalf of the Associated Builders and Contractors organization (1998-2000) and for Northwestern Michigan College (2001-Present) on the M-Tec Campus. Mike has taught electrical apprentices and journeyman electrician’s courses on electrical installations and specialized courses on wind and solar energy. For the general public, he teaches introductory courses on electrical energy efficiency and wind and solar energy. He has taught at Harrisburg Area Community College in Pennsylvania and American Trainco, Inc. (ATI) (2006-2008). ATI organizes technical training in 2- and 4-day seminars nation wide sending its instructors to the location selected.

In 2007 Mike received NABCEP Certification for solar PV installations and has maintained that certification.

In 2009 Mike was presented the opportunity to travel to the East Coast and concentrate on solar energy installations. Craig Whitney, Mike’s business partner, purchased Panoramic Electric at that time and successfully maintained the company through a difficult time in the construction industry.

From 2009 to 2013, Mike was a member of Energy Systems and Installations (ESI) in Pennsylvania as a partner and Director of Construction Services concentrating on solar installations serving the agricultural and business sectors.

From 2013 to 2014 Mike was Vice President of Operations with Harvest Energy Solutions with responsibilities including all solar installation in ten Midwestern states, construction operations, electrical designs, purchasing, new product development, and training.

In 2015 Mike returned to Traverse City and became co-owner of Panoramic Electric. He is thrilled to be back. This allows Craig and Mike to accurately state “23 years of continuous ownership”!