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About Us

Panoramic Electric was founded by Mike and Terri Schmerl in 1994. After 15 years of running the business, Mike left for the east coast to start a renewable energy firm in 2009. A longtime employee, Craig Whitney, bought the company when Mike left. In 2015, Mike returned to northern Michigan and rejoined Panoramic Electric. Today, Mike and Craig work together to operate the top choice for an electrical company in northern Michigan.

With over 90 years and 180,000 hours of experience across the company, Panoramic Electric has the knowledge to be the best option for all your electrical needs in northern Michigan. We take great pride in our ability to mix modern technology and old-school techniques that provide the top service available. When working with us, we will take the time to educate each and every one of our clients, so they aren’t left in the dark. Whether you’re a homeowner or a business owner Panoramic is the top choice.

Craig Whitney

Licensed Master Electrician and Co-owner of Panoramic Electric

Craig Whitney is a Licensed Master Electrician with 19 years of experience. He received his Journeyman Electrician license in 2003 and his Master Electrician license in 2009. He excels in performing electrical installations, maintenance, and repairs for homes and businesses in Northern Michigan. As a leader in renewable energy, he has installed dozens of solar PV and wind power structures, as well as hundreds of generators throughout Michigan.

A four-day training in Houston, TX has allowed Craig to become a distributor for M-Trigen. He is now a licensed distributor for all of M-Trigen’s home energy management, storage, and monitoring systems.

Craig is an active member of BNI- The Founders, to which he previously had the role of Treasurer, and is also a member of the Home Builder’s Association. Craig and all of Panoramic Electric often volunteer. For example, with the Traverse City Film Festival to provide electrical wiring and lighting.

Craig has always enjoyed being a business entrepreneur; he even owned his first business by the age of 23.

Mike Schmerl

Licensed Master Electrician and Co-owner of Panoramic Electric

Mike has been an electrician since 1980. He received a Journeyman Electrician license in 1986. In 1990 he obtained a Michigan Master Electrician license as well as a General Contractors license, before adding a State Electrical Inspectors license in 2014. Additionally, in 2007 Mike received NABCEP Certification for solar PV installations and has maintained that certification.

Mike has also worked as an instructor on behalf of the Associated Builders and Contractors organization (1998-2000) and for Northwestern Michigan College (2001-Present) on the M-Tec Campus. Mike has taught electrical apprentices and journeyman electrician’s courses on electrical installations and specialized courses on wind and solar energy. He has also taught at Harrisburg Area Community College in Pennsylvania and American Trainco, Inc. (ATI)

From 2009 to 2013, Mike was a member of Energy Systems and Installations (ESI) in Pennsylvania as a partner and Director of Construction Services concentrating on solar installations serving the agricultural and business sectors.

From 2013 to 2014 Mike was Vice President of Operations with Harvest Energy Solutions with responsibilities including all solar installation in ten Midwestern states, construction operations, electrical designs, purchasing, new product development, and training.